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Build a shortlist with comparable specifications
Send each candidate the same request for information. Include materials, dimensions, finish, packaging, accessories, intended use, destination country, estimated order volume and compliance needs. Ask whether they manufacture in-house or subcontract, what production steps they control and how they trace batches.
A supplier platform profile or polished catalogue is only a starting point. Cross-check the legal entity, registered address and payment beneficiary. If the supplier changes bank details, verify the change through a previously established channel before sending funds.
Make the sample a measurable reference
Order samples from several candidates. Test the product as a buyer would use it, including repeated use, assembly and packaging. Document dimensions, material, colour, tolerances and failure modes with photos and a checklist. Keep one approved reference sample for production comparison.
For products with safety requirements, arrange appropriate testing with a competent laboratory and verify that the test scope covers the actual product. A sample that looks good cannot replace technical evidence.
Put expectations in the purchase order
Specify the exact model, bill of materials where relevant, packaging and label artwork, production quantity, inspection process, delivery term and named place. Agree which changes require written approval. Set milestones for sample approval, production and inspection, and define corrective action for defects.
Avoid paying an unfamiliar business solely because it offers an attractive lead time. Consider the payment arrangement, independent verification, dispute process and your ability to recover from delays.
Inspect the production run before release
Decide whether to use a production inspection, pre-shipment inspection or both. A sampling plan should distinguish critical, major and minor defects; the appropriate criteria depend on the product and risk. Provide the inspector with your approved sample, specifications, quantity, carton markings and test instructions.
Ask for evidence of actual production, packaging and random sample selection. If a shipment fails inspection, require a corrective-action plan and verify rework before authorising release. Inspection cannot guarantee every unit is defect-free, so retain traceability.
Example: two supplier offers that are not equivalent
Supplier A offers an attractive production schedule but cannot identify its subcontractor or explain how batches are traced. Supplier B provides a sample and a clear inspection process but needs a longer production window. Ask both for a completed specification sheet and evidence of production capability. The right decision may be to request further verification from both rather than simply select the faster supplier.
Use a scoring sheet with separate columns for sample quality, specification clarity, compliance evidence, communication and production capacity. Treat unresolved safety issues or unverifiable payment details as stop conditions, not scores that can be offset by other strengths.
Supplier decision checklist
Compare candidates on evidence rather than promises. Keep the decision record for future orders and update it when a supplier changes components, processes or production sites.
- Legal entity and payment beneficiary verified
- Sample approved against written specifications
- Compliance evidence matches the product
- Inspection and defect remedies agreed
- Production, shipping and communication milestones documented
Official resources for further checks
- EU Access2Markets — product-specific trade and import requirements.
- European Commission: EORI and TARIC.
- European Commission: product safety.
- Amazon European compliance hub and Amazon FBA overview.
Requirements change by product and marketplace. Confirm current instructions with the relevant authorities and Seller Central before acting.
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